Fabrice Fidel
Product Designer · Product Builder · Technical Innovator
Updated Sep 2026
I design enterprise experiences that transform complex technology into intuitive products people enjoy using.
Combining enterprise technology, AI, and human-centered design to solve real customer problems.
In the open I’m shipping Parkr, a live parking product that turns a QR scan into occupancy, floor memory, and a way back to your car. Say hi on GitHub or email.
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Fabrice Fidel — Product Designer, Product Builder
IBM
- Designing enterprise experiences that make complex systems feel obviousProduct · UX
- Turning operational workflows into products people actually finishEnterprise
- Pairing AI into real customer problems, not demosAI · HCD
Parkr
- QR occupancy product: I just parked / I am leaving, live countProduct
- Floor + spot memory so drivers can find the cariOS · UX
- Admin surface for lots, capacity, and event logSystems
Parkr
live ↗Turn a parking garage into a live product.
Occupancy is usually a guess. Drivers circle. Operators don’t see the lot until someone complains.
- 01
Scan
QR on the floor. Web works with no install. The iOS app opens the same code.
- 02
I just parked
The live count updates for everyone. When the lot is full, the surface says so.
- 03
Remember the floor
Floor, spot, optional note — so the car is findable on the way back.
- 04
I am leaving
Count drops. The space is free for the next driver.
DRIVER
estimated occupancy
I Just Parked
I Am Leaving
MEMORY
Floor · spot · note
Find my floor
recalled on return
I own the loop end to end: driver, occupancy, floor memory, and a PIN-gated admin for lots, capacity, QR, and the event log.
Counts come from drivers and may not be exact. That’s the product, not a bug to hide.
Parking intelligence concept: read a city block the way a driver actually reads it.
AI wardrobe platform: turn what someone already owns into decisions they can make fast.
- Solve the right problemMost design debt is a framing error that shipped.
- Design for trustPeople adopt what they can predict, not what impresses them.
- AI should remove frictionIf a model adds a step, it is decoration.
- Build with empathyThe person on the other side is usually mid-task and under pressure.
listen→frame→make→validate→learn
- 01
Apple
Learned that support is the closest seat to the truth of a product.
- 02
IBM · Mac@IBM
Scale changes the problem: one bad default becomes thousands of tickets.
- 03
Enterprise mobility and customer systems
Operational workflows are the real product surface inside a company.
- 04
Application Development Specialty — Experienced
Building it yourself changes what you are willing to propose.
- 05
Product design and product building
Design and delivery are one loop, not a handoff.
- Why great products often start in supportdraft
- Designing better enterprise experiencesdraft
- AI should remove friction, not create itdraft
- What building products taught me about product managementdraft
Start Here
ready to readThis is a working notebook, not a portfolio. It holds the thinking behind the products before the products are finished.
Read it in any order. Chapters marked draft are still moving.
Fabrice Fidel is a product designer, technical product builder, and enterprise problem-solver working at the intersection of customer insight, application development, AI, and human-centered design.
Evidence: IBM Application Development Specialty — Experienced. Parkr is the product shipping in the open; ParkPulse and StyleForge are the case studies being written.